During this week's presentations, the work of Ester Hernandez stood out the most to me. Specifically, the "Sun Mad Raisins" screen print. As we learned in class, Ester Hernandez's work contains political action with her interest to be involved in the community. This piece as the classmate discussed, is Hernandez's recreation of the famous Sun Maid raisins to the "Sun Mad" cover. This piece I find is especially important in reflecting her history as well as others with parents of farm workers. Hernandez was born and raised in the San Joaquin Valley by her parents who were both farm works. This area is associated with the struggle of farm workers, thus she was heavily influenced by her personal family ties that were active during the Farm Workers movement. This screen print was made back in 1982, as stated she grew up in San Joaquin and one of the biggest issues there was the polluted water. As this poster states, "Raisins grown with Insecticides, Miticides, Herbicides, Fungicides," which depicts the heavy usage of pesticides that farm workers are exposed to, as well as the consumers. Additionally, she changes the young attractive woman who used to be central to the brand, into a skeleton. Hernandez creates an illustration that voices the concern for the overuse of pesticides and the harm it has on the farmworkers, as well as the environtment. This poster was Hernandez's part of her support to the Farm Workers movement. Her efforts were to demonstrate the negative conflict the raisin industry like many other industries who are driven by economic profit, often have damaging effects for its workers and the residents who live in these areas.
Monday, May 28, 2018
Week 8 Presentation #2: Ester Hernandez
During this week's presentations, the work of Ester Hernandez stood out the most to me. Specifically, the "Sun Mad Raisins" screen print. As we learned in class, Ester Hernandez's work contains political action with her interest to be involved in the community. This piece as the classmate discussed, is Hernandez's recreation of the famous Sun Maid raisins to the "Sun Mad" cover. This piece I find is especially important in reflecting her history as well as others with parents of farm workers. Hernandez was born and raised in the San Joaquin Valley by her parents who were both farm works. This area is associated with the struggle of farm workers, thus she was heavily influenced by her personal family ties that were active during the Farm Workers movement. This screen print was made back in 1982, as stated she grew up in San Joaquin and one of the biggest issues there was the polluted water. As this poster states, "Raisins grown with Insecticides, Miticides, Herbicides, Fungicides," which depicts the heavy usage of pesticides that farm workers are exposed to, as well as the consumers. Additionally, she changes the young attractive woman who used to be central to the brand, into a skeleton. Hernandez creates an illustration that voices the concern for the overuse of pesticides and the harm it has on the farmworkers, as well as the environtment. This poster was Hernandez's part of her support to the Farm Workers movement. Her efforts were to demonstrate the negative conflict the raisin industry like many other industries who are driven by economic profit, often have damaging effects for its workers and the residents who live in these areas.
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I also did my presentation post on Ester Hernandez and I was torn between which image, Sun Mad Raisins or La Virgen De Las Calles, In which I found the most interesting. I like your choice of choosing Sun Mad Raisins and I thought your summary of this image was perfect!
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