Claudia Zapata

Claudia Zapata tracks the rise of digital artwork in her essay, The Rise And Impact of Chicano Graphics. The movement was foreign, but slowly gained traction among the masses as it provided a new medium for aspiring artists and moved away from the traditional sense of artistry thereby inspiring an entirely new subculture of art. Several artists shifted over and were able to use their digitized art on a larger scale, one of the better examples being the designs put forth at the center of Times Square in New York. The introduction of these pieces were part of an effort by Cesar Chavez and Barbara Carrasco to offer opportunities to artists to showcase their work on a different platform. This move created a new approach to spread meaningful messages and serves as an accurate representation of the chicano community. 

Moving into the current day it has become commonplace to see graphic art installations across all forms of display, whether it be on a billboard, a screen, or printed over paper it has allowed for the consumption of such art to be made more accessible. The shift into this medium has even created a haven for artists trying their hand in artistry with several platforms being made available to aid and grow the movement.